Manoj Biswas wrote:
Avin, this a very relevant and interesting topic, specially in today's day and age. Now since I'm a bit of a marketing guy and happen to be involved in this sport..will try to help in which ever way possible.
Now this is a topic that I am sure almost all motor sport organizers have been banging their heads on..unfortunately mostly on concrete walls. To me, the first questions that need to be answered are:
Defining the target market, do we know whom exactly we want to sell this sport to?
Defining the market positioning..which bracket / what image / which niche? ...this is a niche sport...it's a popular catch word, but the moment one says niche, one has to understand that niches are limited in terms of potential markets. So the glamor and hoopla needs to come in..full force. A lot of us (motor sport promoters) tend to be purists and deny the modern marketing tools as being superficial. Check the bottom line on the home page.. there are 1700 odd members here.. purists we believe...that's the audience one will be left with without the bells and whistles.. out of one billion!
Hell, have lots more to say but am running out of time.. but mail me if you have any other specifics that I may help in... would love to
thank u for the recommendations. well as per ur q's
1. Target market is the Indian media. as I have put it across in the end of my thread. its the relation btw Indian media and Indian motorsports. So it would be irrelevant if I segreate the market (print media & electronic media)
2. I have taken up this topic because I do not see a market position for this sport
. I clearly do not see how will u define the bracket/image/niche. If I define all these then only people with knowledge about motor sport will be able to answer not an layman.
What I want to result from this study is
How can we help the media get the sport across to the rest one billion? (baring the 1700 members).
Do u think that in a country of one billion there can be only 1700 ppl who are interested in motorsports.
No, there are more and we need to communicate with them in such a way that it must make an impact. With not just advertisements and pr works but with proper facilities that will make a layman feel he is one among the sport. So hoping to get answers how to do this thru my study?
will get back to you on mail with my queries. thanks for ya thoughts